How can media management contribute towards the creative management paradigm?
Media strengths / characteristics:
- Continuously produce
- Face-to-face creative collaborations
- Outsourcing / commissioning
- Highly competition
- Multiple value chains / continuously changing business models
- Small group dynamics
What motivates creative industry professionals to create / develop content?
How significant is intrinsic and extrinsic motivation in creating successful media products?
[How] can media managers use this information in order to stimulate creativity?