Exploring Intrinsic / Extrinsic Motivation and Creative Stimulation in Media Production


Abstract

How can media management contribute towards the creative management paradigm?

Media strengths / characteristics:

  • Continuously produce
  • Face-to-face creative collaborations
  • Outsourcing / commissioning
  • Highly competition
  • Multiple value chains / continuously changing business models
  • Small group dynamics

Research Questions:

What motivates creative industry professionals to create / develop content?

How significant is intrinsic and extrinsic motivation in creating successful media products?

[How] can media managers use this information in order to stimulate  creativity?